An efficient social media marketing strategy that will get you started even if you do not have followers
The most efficient marketing strategy for a start up is without a doubt a social media strategy.
If you look at the amount of time that people are spending on their phone between the age of 14 to 50 years old, you do have to agree with me.
(Source: eMarketer)
In South America people spend 3 hours and 29 minutes on social media platforms a day
In Europe it is an average of 1 hour and 53 minutes on social media.
In North America people use social media for around 2 hours and 6 minutes daily.
In Asia, the usage of social media is 2 hours and 16 minutes daily.
In Africa people use social media for 3 hours and 10 minutes a day.
No one, exception made maybe of the younger ones, spend 3H strait on social media. We look at it few times a day. With those numbers you can be sure that if you use the platforms for your business you will be seen. You only need the right platform and the right strategy in place to make it work.
Now let’s have a look at the different steps you need to go through to create your social media strategy.
STEP#1 - KNOW YOUR AUDIENCE
You can’t be on all social media platforms. It would be a full time job and you wouldn’t have time to do anything else for your business. That is why you need to know who your target market is and where they are hanging out online.
Let’s say that you are a wedding photographer. Your target market is going to be people who are getting married or who recently got married in order to book you for their own wedding. They might not all use the same social media platform. You will find some of them on Instagram, some on Facebook and some might even be on Pinterest.
The best way to know where your target market is hanging out is to ask them directly. You can do that by sending out a survey to your email list or by asking people who book you for their wedding which social media platform they use the most.
STEP#2 - SET YOUR GOALS
Now that you know where your target market is hanging out, it is time to set your goals. What do you want to achieve with your social media strategy?
Your goals should always be in line with your business goals. If your goal is to make more sales, then your social media goals should be focused on driving traffic to your website or getting people to sign up for your email list.
Some other goals could be to increase brand awareness or to build a community around your business.
STEP#3 - CREATE CONTENT THAT RESONATES WITH YOUR AUDIENCE
Now that you know who your target market is and where they are hanging out, it is time to start creating content. But not just any kind of content, you need to create content that resonates with your audience.
The best way to do that is to put yourself in their shoes and think about the kind of content that they would like to see. If you are a wedding photographer, you could share behind the scenes photos, wedding tips or even post some of your work.
STEP#4 - DECIDE WHICH SOCIAL MEDIA PLATFORM TO USE
Now that you know where your target market is hanging out and what kind of content they would like to see, it is time to decide which social media platform to use.
If you are a wedding photographer and most of your target market is on Instagram, then you should focus on that platform. But if you find that Facebook is where most of your target market hangs out, then you should focus on that platform.
STEP#5 - CREATE A POSTING SCHEDULE
The last step in creating your social media strategy is to create a posting schedule. This will help you stay consistent and make sure that you are posting regularly.
A good posting schedule would be to post 1-2 times per day on each social media platform. But you can also start with 1-2 times per week and then increase the frequency as you get more comfortable with the platforms.
Conclusion
These are the steps that you need to follow in order to create an efficient social media strategy. Take your time to go through each step and make sure that you have a clear plan before you start posting on social media.
Have you created a social media strategy for your business? What tips would you add? Let me know in the comments below!
EXAMPLE OF PLAN OF ACTION:
>>audience:People who are getting married or who recently got married in order to book photographers for their own wedding.
>>goals:To make more sales by driving traffic to websites or getting people to sign up for email lists.
>> posting schedule:1-2 times per day on each social media platform. Facebook, Instagram, twitter.
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