Do I need a website for my business?
The short answer is yes. In today’s day and age, a website is essential for any business, no matter the size or industry. As a general rule, if you do not have a website, your business does not exist for a large portion of the population.
Advantages of having a website
When creating a website for your business, there are several important aspects to focus on
Make sure your website has a responsive design
Make sure that you website is clear
Work on your SEO
Make sure that you site is secure
Which social media platform must you use to promote your website?
Advantages of having a website
You website can give your business a professional online presence, help you reach a wider audience and can help you connect with potential customers. It will also allow you to showcase your products or services in an engaging way, and help you generate leads and sales. A website can be a cost-effective marketing tool that act a little bit like your portfolio, business card and a product leaflet at the same time.
When creating a website for your business, there are several important aspects to focus on
Make sure your website has a responsive design
This means that you website will automatically adjust to the device used whether it is a cell phone, a tablet or a computer. Your website should be easy to navigate and user-friendly, your customers attention spend on Internet is really low, make sure they can easily find what they are looking for.
Make sure that you website is clear
From the first look, potential customers must know what you are selling and which products you are offering. Make sure your website has a single direction and one subject per page. As an example, if you are selling shoes, make sure your website only speaks about shoes, how to take care of them, etc. Do not also try to sell clothing, accessories, coats, and bags. This will diluter your clientele and google will not know whether to rank you with the shoes search results or with the watch search results. This can slow down your growth substantially, stick with one niche, and grow once you start making money and have a stable audience.
Work on your SEO
Optimize your website for search engines and include relevant keywords in your pages. If you are not sure how to do this, check out Neil Patel, he has great content around it.
Make sure that you site is secure
Ensure your website is secure and up to date. The Https:// is crucial if you have an online shop. This will make your client feel more secure about purchasing on your website. You can normally buy it through your hosting platform, as them about it and the will be able to direct you.
How much does it cost
The cost of a website will vary depending on your business needs. However, you can expect to pay anywhere from $500-$5,000 for a basic website if you outsource the work, however there are also platfoms like fiverr where professionals can design a website for you at a really low cost.
If you have a designer eye, you could also create your own pratically for free using ressource like: wix.com, weebly.com, strikingly.com, shopify and wordpress (With plugins like Elementor).
Promote your website
Once you have your website up and running, there are several ways to promote it:
-Add your website URL to your email signature
-Include a link to your website on printed materials such as business cards, flyers, and brochures
-Submit your website to online directories and local listings
-Use social media to drive traffic to your website.
Which social media platform must you use to promote your website?
-Pinterest.
You can do posts like “Check out our new website” as a start and every time you put a new product online add the link to your website in the social media post.
Conclusion
By following these tips, you can ensure that your website is a valuable asset for your business. Start today and share it in the comments, we would love to see it.
