What is the purpose of an email list and should you have one?
An email list can seem like an outdated medium to reach your customers but why so many people recommend you to have one?
What are the purpose of an email list?
An email list is a way to collect and store the email addresses of people who have given you permission to contact them. This is usually done in exchange for something, such as a free ebook, course, or coupon code.
You can use an email list to send out information about your product or service, announcements, special offers, or even just share helpful tips and advice.
A security measure
An email list can also be a security measure for your business. If your website were to crash or be hacked, you would still have a way to reach your customers and let them know what was going on. It also happend that some social media platforms disapeared or became obsolite with time like MySpace, Google+ and Ping for instance. If you have the email addresses of the audience you use to reach, you can at least keep contact with them and bring them through as followers to a new platform.
Email marketing
Email marketing is not dead! In fact, it’s still one of the most effective ways to reach your customers. With an email list, you can build a relationship with your customers and continue to provide them with valuable content even after they’ve made a purchase.
How to create an email list
Create a sign-up form
The first step is to create a sign-up form. This is usually a simple form that asks for the visitor’s email address and maybe name. You can add this form to your website, blog, or even Facebook page.
Invite people to sign up
Once you have the sign-up form, you need to start promoting it! You can do this by adding a link to the form in your email signature, sharing it on social media, or even running ads. A great way to encourage people to join it is often to offer a freebe. A freebe is a product, a document or a discount that your customers will get for free if they sign up to your email list. For example, “Get 25% off on your first purchase” or “The ultimate guide for Instagram Marketing”. Create a product or discount within your field and you are ready to go.
Start emailing
When someone fills out the form and submits their information, they are added to your email list. From there, you can start sending them emails! Just be sure to not spam them with too many messages or they will unsubscribe from your list.
Which management platform can you use for sending emails?
There are a few different options when it comes to choosing an email list management platform. Some popular choices include MailChimp, AWeber, and Constant Contact.
Each platform has its own set of features, so be sure to do your research before settling on one. In general, you want to look for a platform that is easy to use, has good customer support, and offers a free plan for small businesses.
In conclusion, Do you need an email list?
If you’re running a business, then the answer is most likely yes! An email list can be a great way to stay in touch with your customers, build relationships, and even make sales. Do you have an email list? If not, why not start one today? It could be the key to continuing success for your business.