As a social media manager, one of the most important things you can do is define your value proposition. What is it that you offer that no one else does? What can you do better than anyone else?
As someone who is looking to engage with their audience on social media, it's important to know how to efficiently use hashtags. Hashtags are a great way to connect with others who are interested in the same thing as you, and they can also help increase your reach on social media.
The most efficient marketing strategy for a start up is without a doubt a social media strategy. Here are some example of how much time people spend on social media across the continents.
Each social media platform has its own strengths, and depending on which type of business you have, it may be more interesting to put more time in certain platforms then other to start with.
We can argue that all social medias are good and will bring you followers. However, depending on your type of business some may bring you results faster then others.